(LISTEN): EquipmentShare and Farmer Companies have big presence at Mizzou’s $250-million Memorial Stadium Centennial project

By Zimmer Communications
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The University of Missouri’s athletic director says major Missouri companies are finding value in partnering with Mizzou athletics.

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Mizzou athletic director Laird Veatch briefs reporters Monday at Memorial Stadium’s 1926 Club in Columbia (August 31, 2026 photo courtesy of 939 the Eagle’s LG Patterson)

Laird Veatch spoke to reporters this week inside Memorial Stadium’s state-of-the-art 1926 club. He says Mizzou is excited to partner with two local companies, Columbia-based EquipmentShare and Jefferson City-based Farmer Companies:

“The space that we are standing in right now, the EquipmentShare Club 1926 as well as Farmer Companies Rock M Club down below, which if you haven’t seen it yet you will soon … it’s really representative of what unlocks potential sponsorship opportunities when you build something of this magnitude,” he says.

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The iconic Rock M Hill anchors the $250-million Memorial Stadium Centennial project at Mizzou (August 31, 2026 photo courtesy of 939 the Eagle’s LG Patterson)

Mr. Veatch says the $250-million Memorial Stadium Centennial project is making a big statement that Mizzou is serious about chasing championships.