For the second straight season, Mizzou football’s season ticket allotment has sold out. Mizzou athletic director Laird Veatch describes it as a tremendous signal of the excitement and energy surrounding Mizzou football.
Former Columbia Mayor Brian Treece agrees, telling 939 the Eagle’s “Wake Up Missouri” that sold-out Mizzou football games have a ripple economic impact on Columbia/Boone County:
“Those football weekends, I think all you have to do is ask a downtown business like Harpo’s or Booche’s or some of those what it means to have a home football game. And it is a dramatic uptick in not only sales tax for our local community but I think pride in our community,” Mr. Treece says.
Mizzou is 21-5 in the past two years, with back-to-back double digit win seasons. Former Mayor Treece says sold-out football games at Faurot mean cash registers ringing across the city:
“When those games are sold out, those are people that are traveling to Columbia. They’re eating at our restaurants, they’re spending the night in our hotels, they’re filling up their cars with gas to go back home. I also think our participation in the SEC has been an absolute net positive,” says Treece.
Mizzou football opens the 2025 season at home at Faurot Field in Columbia on Thursday August 28 against Central Arkansas. Mizzou athletic director Laird Veatch says there is no denying the momentum surrounding Mizzou Athletics now.
You can hear the full “Wake Up” interview with former Columbia Mayor Treece here.